Adapts While You Play

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For the 2017 Fall season Nike Golf launched the Nike Aeroreact technology in the apparel line which focused on adaptability (temperature control) and style, emphasizing athletes moving seamlessly between on-course and off-course environments. I created visual connection points through contrasting these on-and-off course settings in the natural setting that we captured athlete photography. I led this project creatively from concept to final execution including location scouting, creative partner selection, styling direction, on-set art direction, selects process, post-production and channel execution.