Rebrand // Fillmore Spring Wine Walk
Student project from Academy of Art University
Objective
Choose a street sign and redesign it. Use the communication intent of the original piece and create a cohesive system of communication to serve this need. One of the challenges was to identify the intentions and apply then to the deliverables.
Strategy
I chose a poster for Fillmore 1st Wine Walk event. The tasting event included merchants offering wine samples inside their stores along Fillmore street. I integrated my handwriting with the watercolor paper splashed by wine to create the aromatic atmosphere. The final deliverables include posters, a booklet, and an app to intrigue potential customers to participate in the event.
Some images and contents for this project are from the Internet. This is a school project for academic and non-advertising display only. The copyright belongs to original authors.
