Al Osra Sugar | Animated Social Media Posts | 2017 - 2018
Al Osra Sugar is a Saudi sugar brand, primarily located within Saudi Arabia and the Arab region. The target audience is comprised mainly of Arab mothers with young children, and their children. Social media posts vary from engaging, to hacks, recipes, and DIYs.
Copywriter: Nada Ayoub
Objective: for audience to guess the message/word relayed through emojis.
Objective: a memory game comprised of various desserts for users to participate and engage with.
Objective: a generic greeting for users showcasing the brands [new] platform at the time.
Platform: "Hala Bel Hala," a play on words with a significant Saudi phrase/greeting. Translates to: "Hello, desserts" or "Hello with the desserts"
Another generic greeting for the new platform, "Hala Bel Hala" - similar to the above.
A third greeting for the "Hala Bel Hala" platform.
Creating an engaging post for the Arab users, mainly Saudi mothers and their children.
Objective: audience to count the number of cookies released by the brown sugar pack. Cookies recipes incorporate brown sugar, hence why the usage of cookies within the post.
(old branding was adopted in this post)
Objective: creating an animated video, a step-by-step tutorial to create a Caramel Latte drink.
(old branding was adopted in this post)
Credits:
Salma Salem, designer and animator.
Nada Ayoub, copywriter
