Tea label design
We designed a label series for the company Altai Herbal Tea. Currently this company has several kinds of the tea such as St. John's Wort, Wild Rose, and Lime etc. The company wants to introduce a new brand called as «Prirody Dar» (Nature's Gift) to the world market in the middle price segment.
Initially we decided to analyze the competitors of Altai Herbal Tea and to do that we went to different hyper markets to study their labels. We explored only the Moscow region market even though this company is an Altai company. After that we prepared the first labels for testing purposes.
According to our best understanding, for this particular work preparing illustrations is the best solution. We proposed 3 different illustrations with bright colours to highlight the product amongst users. The large text of the product name along with the transparent part of the package will allow users to quickly determine what is inside those packages.
Natural herbal tea is slowly gaining popularity amongst the users which is a obviously a good news for every audience segment.
