Gerard Sidhu is an internationally recognised musician and founding member of Strange Talk and Knightfall who sought to develop his personal brand to support his mixing and production work.

An artist, producer and mixer whose love for music extends beyond a passion into an obsession, Gerard seeks to leave his mark and impression in every piece of his work. It is this desire that formed the foundation for a bold geometric typeface customised into a monogram. Gerard's personal values which include creativity and connection are brought to life through the use of linework in the 'S', which represents bar lines and tracks.

Workshops and interviews revealed the previously unrecognised preference for the colour red. To honour his personal style, whilst avoiding an overly aggressive palette, the red was combined with white for a fresh, approachable feel.