This project was to create a product or service that was "designed for the individual". Because of this we decided to create an app and website to promote and encourage self-care as a routine. Here is Nüd, a self-care pocket companion and reminding system that allows the user to track their health and wellbeing.
Self-care is a growing industry. Young adults are putting more emphasis on self-care as it has the potential to increase mental, physical, and spiritual wellbeing. Driven by new millennial habits, the self-care industry has boomed to an $10billion market, attempting to provide the services for people to remain emotionally grounded. The stigma surrounding mental illness is on the decline which allows for self care to surge and be embraced by the younger generation.
In addition to the app, we created a supporting landing page or website that enables the idea of Nüd to be shared with anyone who has access to the internet.
