MegaFood was introducing their very first gummy vitamin line and needed a campaign to show consumers how their gummies were different from all their competitors. MegaFood uses only the best ingredients from trusted farms and they don't have tons of added ingredients so we wanted to highlight that in the campaign.

These are the original concept sketches I did for this idea. The simple print ad with just one gummy in the center was to show how these gummies look different than other brands and how you can see the actual fruit pieces in them. The banner ad shows the whole-food ingredients the go into the gummy. 

Once the concept was approved we did a photoshoot with all the gummy flavors to show off how amazing these little guys are.

Then I turned that print ad concept sketch into the real thing.

The final digital banner created from my concept sketch.

I also did all the in-store pieces for the launch. 

There was a large social media component to the campaign so we created several types of videos to support the new gummies.

These animated videos focused on the farm partners and the ingredients.

The real reactions videos had people trying the gumies for the first time and offering their initial reaction since most gummy vitamins are not good.

And finally we did a series of visually interesting videos just for instagram.