The IENE/Incomum adopts the reinterpretation of its logo as a periodic practice, trying different materials. The shape and the contour are maintained, and the interior can be filled or made with the preferred material. Assemblies are always handcrafted, expressing our comprehension of the need to think design beyond the virtual media. Each execution imposes challenges, learning and – out of the design phase - takes an average of 14 hours.