Specialist lawyer Dr. jur. Carsten Niewerth – active in the area of ​​insurance, corporate and contract law – represents the interests of clients around Bayreuth, Germany. He attaches particular importance to professional and appreciative advice. In order to express this also in the communication, Dr. jur. Niewerth commissioned us as his brand specialists.

The task was to develop a coherent law firm marque, which reflects upon the quality claim of the law firm. On the basis of the existing logo, high-quality business equipment as well as a responsive website were developed. The core element of the corporate design is a striking red frame, which is used cross-medially. On the one hand, it finds itself on the high-quality business card as a color section integrated in the paper, on the other hand, it is deployed as the website’s boundary frame.

In the implementation of the website, particular attention was paid to user-friendliness and easy user guidance. For example, the responsive page is optimized for conversions so that users are guided through easy navigation to contact forms and meaningful call-to-action buttons. In order to create a uniform and professional image mood, a photo shoot was carried out on site with the agency’s own photographers. The firm’s staff, the modern architecture and loving details were optimally staged.

With a coherent overall concept, we managed to create a stringent law firm brand. The little details in the corporate design create a high recognition effect, so that the firm clearly distinguishes itself from the competition and positions itself sustainably in the market.