With budget-conscious bride and grooms on the rise, Michaels Stores saw an opportunity to position themselves to consumers as the ideal craft store for DIYers who wanted an on-trend wedding celebration without also sacrificing their pocketbook. Beginning with a mood board that Michaels provided as a starting point for inspiration, our team built a new brand identity (complete with logo marks, color palette, typography, iconography, textures and promotional templates) along with a responsive website and launched the latest Michaels’ venture: Michaels Weddings.

Creative Director: Quin Robinson
Senior Art Director/UI Designer: Matt Potter
Art Director/UI Designer: Shana Hagemeyer
User Experience Designer: Manasa Kandikonda

Work completed at Ansira.