This revised script was an update of an alternate company mark that was occasionally used, but that I felt needed some work. While the overall shape of the original was nice, the individual letterforms lacked uniformity. With it also having been based on a font, another advantage of a redesign was the ability to create a logo that was completely unique to the brand. While unfortunately this redesign never made it into circulation, it was a personal challenge that I had a lot of fun taking on.

Work completed at J.Hilburn.