Following a desire to help more nonprofits with their design needs, I partnered with The Philadelphia Education Fund: an organization dedicated to aiding teachers and students in the K-12 public education system in the greater Philadelphia area. The organization was rolling out a new yearly fundraising campaign known as "Fund Ed!" and they needed a brand identity that would be exciting and encourage individuals to donate. A branding system incorporating a child's pencil/crayon scrawl into the famous Liberty Bell was developed along with a set of brand guidelines to demonstrate how this new identity could work across a wide range of marketing touchpoints.