In early 2017, Michaels Stores approached us with an idea. With a long history of expertise in custom framing, they wanted to expand their services online with a new brand, positioned at a younger, trend-forward demographic. Starting from mood boards and concept write-ups to wireframes and full-size comps, we worked with Michaels to create Framers Pointe: an all-new, online custom framing experience that combined the ease of an e-commerce platform with the flexibility and options of an in-store purchase.

Creative Director: Quin Robinson
Senior Art Director/UI Designer: Matt Potter
Art Director/UI Designer: Shana Hagemeyer
User Experience Designer: Manasa Kandikonda

Work completed at Ansira.