Your Comprehensive Guide to a Seamless Partnership with AI
A webinar for the modern customer service professional
Organization: Helpshift, an AI-powered customer service platform
Project overview: Landing page to promote webinar
My role: Copywriter
Goal: Generate leads and promote Helpshift’s AI-powered products
My process:
- Researched customer service industry attitudes on artificial intelligence
- Read through webinar notes and gathered up key value propositions
- Wrote copy to assuage industry fears of AI
- Submitted for approval to content manager
- Sent to marketing operations manager to build landing page
Challenges: The customer service industry as a whole is distrustful of artificial intelligence. This was my first time writing for an audience skeptical of technology.
Results:
- 52% conversion rate
- $318,000+ pipeline generated
- $176,630+ revenue influenced
