Perceptual Thinkers AW' 18

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Peceptual Thinkers AW '18 collection

PT intend to show a deeper level of clothing, where the materials and forms arouse a special feeling in the costumer. The inspiration came from the behaviour and clothing preferences of autistic people. With the help of innovative patterns and fabrics we create the new perception of our clothes, which allows the materials and forms to convey an extra meaning. The brand’s message is to raise attention on social inequality and conscious shopping.

Perceptual Thinkers’s AW 2018 collection’s motto should be the thought which is always there in our life: „We need a bit of a twist.”. At many points of our life we can feel that we need some kind of twist to make our existence more unique. The pieces want to represent this feeling. Besides this, the collection would like focus on the uniqueness of people living with autism – because what could be the best symbol to represent the power of being different if not a piece of clothes- and it gives a possibility to know better the frequent gestures of these people, like pulling and twisting which are for managing stress. The collection builds up around these actions and the pieces transformed with using these gestures.

Campaign

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Photo: Balázs Máté

Styling: Boglár Bendik
Make-up: Barbara Keserű Make-up Artist
Hair: Márk Károlyi
Models: Szil Júlia, Várhegyi Dávid

Design Team

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Fashion design: Zita Merényi

Original concept: Dani Szalkai

Brand manager: Eszter Szász

Brand identity: de_form studio

Manufacture: COIL Budapest

The lenghts change by twisting and the backs of the materials are highlighted because of this. They can be fluffy, hairy or different coloured than outside. Some pieces get extra functions too with doing this action.

You can easily swirl a collar or hood for a particular attire, but if you want simplicity, you can safely fix the brand with patented jaws and straps. In the collection we find pieces with different details, such as a shirt with buttonholes located on the fingers or trousers where the slicc part is not in its original position but much lower than the leg.