As VP of Strategy, Creative & Marketing at BRANDING FOR THE PEOPLE, I had the opportunity to manifest some remarkable brands. I built the brand strategies, was creative director for every visual identity, and architected every brand roll out. Here is some of what was accomplished under my leadership:
1. Agtivation: A web design and development agency for the agricultural industry.
"The new design made me say WOW out loud! I’m so excited to present the new branding in meetings instead of relying on the old. I’m so happy with the results and would recommend BRANDING FOR THE PEOPLE to anyone looking for the kinds of change that drive the right kind of business."
- Laura Sutherly, Founder
2. Discovery Squared: A risk management company serving the legal industry.
“BRANDING FOR THE PEOPLE helped us do what we love more effectively: enabling small businesses to better prepare for today’s litigation consumed business world by helping businesses protect their data in a defensible, cost effective way. Our brand is now clean, cohesive, compelling, and memorable.”
-John Wilson, Founder
3. Driven: A consulting and coaching company for small businesses.
"I would never brand with anyone but the best and that leaves one choice, Branding for the People. Their creativity and depth of business intelligence elevates my company and bottom line every time."
- Suzanne Evans, Founder
4. Extraordinary Life: A coaching company for C-Suite executives.
"I’m so pleased with how all the work came together! Since it’s been live, the response has been striking—people raved! I’m thrilled with how it has all turned out and eager to leverage the brand and what it will do for my business. I’ve had people ask who I worked with and show curiosity for when they’re ready to re-brand! Needless to say, I heartily recommend they reach out."
- Al Spicer, Founder
5. Java Presse: A coffee roaster and brewing supply company.
"...arguably one of the most important things I did for my business to close out 2017. It’s set us on a path forward I’m really excited about. It’s clarified things for my team, it’s clarified from a design standpoint, and it’s unified our message at every point, from WHO we talk to, HOW we talk to them, and WHAT we stand for. I can’t say enough good... It’s been an incredible journey, and we’re only getting started..."
- Raj Jana, Founder
6. ListenTrust: A Spanish and English language call center.
"Rebranding can be a pain-in-the-ass process and difficult for a company to let go of their old brand. (This was) an awesome experience, timelines were hit, and most of all, our employees and industry loves our new brand and the story behind it. The new brand not only is well received but opens up more markets for us to sell into and really gives us the bigger company image for us to fulfill our vision for growth. It’s very empowering when you have the right name and story to go with it."
- Tony Ricciardi, Co-Founder & President
7. Odyssey Test Prep: An LSAT tutoring company.
"Our first month with the new brand and this has been by far our best sales month EVER! In fact, sales are up 399% from just last month. The best part, though, is that we now have the opportunity to affect more change in more people and help them realize their LSAT potential. I was a bit hesitant about making the investment at first, but I’ve already recouped that investment and more within the first month!"
- Jonathan McCarty, Founder
8. Tadimi: A coaching and consulting company.
"It’s a complete 180, and I’ve returned my investment 20 times over. I went from selling consulting services for $37/hour to a consistent $116k/month in revenue. I have a brand that I’m proud of—it actually feels like me. I’m not just another consultant, and that’s obvious immediately. I’m thriving, my social following is growing and my business has never been better."
- Malorie Tadimi, Founder
9. PurpleCare: This Texas sized lawns, landscapes and pest control company is still in the midst of launching, so their testimonial is pending, but look for big things, soon!
10. Ugurus: A business academy for digital agency owners.
"We are no longer embarrassed of our brand. Instead, we are proud of it! Our customers LOVE the direction we are going. So many compliments and accolades for the work we’ve done together. Our new branding is already saving us time and money and making our job easier – whether it’s articulating our value or engaging with other agency partners to help with our marketing efforts. Thank you for all the work you’ve all put into this. It means a lot to myself and our team here at UGURUS."
- Brent Weaver, Chief Guru
11. 7th Level Communications: A sales training company.
"As someone in the top 1% of salespeople in the United States, I respect excellence. My new brand is already proving its value, my website is converting at 44%, which is incredible. It feels good to have a brand that resonates so powerfully with my target customers."
- Jeremy Miner, Founder
12. Camden Hoch: A life coach and author.
"I feel better equipped than ever before about my business and brand and how it’s evolving as a business and from my heart."
- Camden Hoch, Founder
13. Go For It: A kickboxing gym franchise.
“We were looking to uplevel our brand for a variety of reasons, but a key reason was to have a brand that had could be franchised. (We were) really wowed... from initial call, through brand strategy, visual work, programming, copy, and launch. They are true professionals in every sense of the word.”
- Gustavo Larrea, Founder
14. Infinite Beginnings: A life coaching community. (Creative direction only)
“I had met a lot of people who claimed to do branding and even spent a lot of money with them to help us create a brand. I always got a logo and design elements but they felt meaningless and pointless. I knew there was something missing but did not know what that was. I found exactly what I was looking for... It feels so good... for us to expand and reach larger groups of people."
- Dan Hyman, Founder
15. The New Brave: A coaching company for women.
"(They) really helped me define the trajectory of my brand AND my business. Brand strategy is so intertwined with business strategy and they helped me with naming, design, copy, program development, and more! They are a superstar team."
- Ellie Bassick-Travato, Founder
16. Williamsburg Learning/Williamsburg Academy: An online high school and charter school platform.
"As an alternative high school, it is critical that our brand and message appeals to parents and children. That’s no easy task... Their attention to detail, research, and understanding of our industry and business was incredible. Thank you so much!"
- James Ure, Co-Founder
17. The Dharma Circle: A business coaching company.
"They’ve taken my point of view, skills, and experience, and created a brand that reflects ME perfectly. It is truly brilliant. I’ve already seen a huge impact, and my brand has barely launched! Many people have told me that they aren’t sure what happened, but suddenly my messaging is so clear. Not to mention, sales has become SO easy because my brand is beautiful and compelling, and my ideal clients really know when I’m talking to them now. I’ve already made almost the full investment back in sales from what we have released!"
- Julie Serot, Founder
18. KSHIFT: An executive coaching company.
"First and foremost, I wanted a branding agency that ‘gets’ me and my company and who can facilitate a fresh perspective that will result in a compelling and creative brand that will attract my ideal clientele. I quickly realized that (they were) doing for me what I do for my clients. I didn’t realize how out of sync my previous visual brand really was until we evolved one that was in sync."
- Kat O'Sullivan, Founder
19: Beometry: A boutique gym and personal training company.
"We are in the process of launching our rebrand right now, so there are no numbers to report on, but I just KNOW that this new brand is going to take my business to the next level. The team has done a tremendous job in developing a premium brand for my gym that allows us to play bigger than we are right now."
- Isaac Ho, Founder
20: Raeha: A women's empowerment organization.
"(They) helped me create a personal brand that I am so, so, so proud of. They really “got” what I am all about and helped create an expression of this that is relevant to my target market... one of the best experiences I've ever had."
- Raeha Kim, Founder
