Cre-C fem is Cre-c Max’s sister brand aimed to a female target. I was requested to redesign it as well. It was to be clearly expressed through packaging design that the new formula included 10 new natural ingredients, in addition, it needed to reinforce the consumer's perception of the brand’s glamour and beauty values. I achieved these by getting rid of the white ink base on most of the front panel in order to let the silver foil show through becoming a “mirror” and by doing so making the brand to stand apart from Cre-C Max (with a cleaner and more masculine look), but keeping consistency with the brand's family system.
