Madison Apple's profile

Simpple Brewing Brand Identity

Simpple Brewing is a multidisciplinary creative project started in 2015 by two college students with a passion for brewing beer. The name "simpple" is a portmanteau of "Simpson" and "Apple" which are the surnames of the two founders.
What started as just a hobby of brewing beer has developed into many creative forms including art and merchandise.
This project showcases some design concepts for labels, 6-packs, and the overall brand identity of simpple Brewing.
The St. Louis arch and the mountain from Glacier National Park, Montana both show the brewer's origins while the six pointed star represents Chicago, where simpple started.
These are hand printed posters, part of a limited edition of eight, featured at an art show hosted by simpple in 2016.
Simpple Brewing Brand Identity
Published:

Simpple Brewing Brand Identity

Design and concepts for simpple Brewing and its visual identity. Simpple started as a homebrew hobby and developed into a lifestyle promoting art Read More

Published: