Smallfry partnered with Nurofen to develop an innovative new product for measuring child temperature. By talking to parents we recognized they were often anxious to know if their children were running an excessive temperature but few knew what the correct boundaries were.
Conceptual work aimed to capture the core essence of the Nurofen Brand with a caricatured shape we were able to make it appealing and appropriate for both the parents and children.
Concepts were accurately 3D modelled to ensure design feasibility
In addition to the products visual appeal, we gave its digital readout a Red, Amber, Green / Smiley-to-Sad Face traffic light indicator. This made the procedure simple, easy to understand.
