New logo for Bazooka bubble gum
The re-designed logo includes Bazooka Joe, the main character of their very own comic series that can be found inside of the gum wrapper in their past packaging. This new logo was inspired by the first logo of the Bazooka bubble gum, which is an only-text logo with flat colors.
From L-R:
New bubble gum wrapper; with surprise activity inside
Packaging for 80 pcs. bubble gum (the face of Bazooka Joe, the lid serves as his hat) mock up
From L-R: Teaser ad 1 & Teaser ad 2; both teasers emphasize Bazooka Joe's look. The color of the bubbles and the background were from the colors of the logo for consistency.
Introductory ad
The colors from the 2 teasers were now combined and the new logo and new bubble gum wrapper were now revealed.
DISCLAIMER: This whole project was made for academic purposes only (a requirement for ST-ADV subject).
