THE LAUNCH OF LIVING VENTURES'
NEW GUSTO RESTAURANT AND
TONE OF VOICE DEVELOPMENT
Living Ventures were opening a new Gusto restaurant in Manchester city centre.
Inspired by the traditional grand cafes of Europe, I helped the team at Inc develop a new brand identity and proposition.
A light bulb of inspiration helped forge a new identity from an old poster...
Here's a flavour of the designs and tone of voice explorations we produced
