We are trying to create a advertisment campaign that effectively educates the public about your unique product and attempts to pursue them to purchase this item.

My intention for this logo was to appeal to the fun, more playful side of bubblegum but make sure to refine it so that older ages would still be drawn into our product.The colors put a youthful touch so the initial theme of bubblegum is still clear, but the fonts and shapes are meant to stay minimal to stay true to the demographic’s necessities to be interested.

In this commercial we are trying to target newly weds and how this bubble gum and turn a down day into a great day. We used some persuasive techniques like plain folks, transition, and bribery. We used plain folks for setting the mood because it's a boring couple chewing gum at a park bench. Transition played a part because it was a boring couple into a couple happy after tasting this new gum. We add bribery to it because once newly weds are together they happen to be low on money or on a budget so we included a trip to Hawaii so that it will save them time but the chances of actually winning is very low. We used a Wide Shot showing the couple holding hands and indicating that they are married. We used a Close Up Shot showing the expression of the couple and the mascot.

The "company” we were advertising was Pop It! Bubblegum and we are marketing gum.

The intended audience for my advertisement was “Newly weds”. For the most part, the ad was shot with a medium shot with a close up at the very end. I used the blue background because it complemented the pink wording on the logo. I tried to balance the audio but I ended up accidentally making the voice over too loud and the music a bit soft. “

For this magazine advertisement, the main purpose was to draw in the demographic and keep them intrigued by our product enough to want to buy it. The young woman pictured is of the age range of newlyweds, our demographic, and is meant to relate to those reading so they might feel similar to her. She is blowing a bubble, to promote our product. The headline is front and center, made to draw the eye immediately before reading the body text at the top before the eye’s focus shifts to the bottom, where the logo is. All of the text, including the logo graphic, is white, to keep the advertisement crisp and clean to the consumers’ eyes.

In our commercial the target audience was recently married couples. We used the persuasive techniques bribery, plain folks, and transition. We used bribery to try to make it easier to appeal to our target audience by giving away a free trip to Hawaii. Transition and plain folk were used because they went from being a very boring couple chewing very boring gum to a happy, fun, and exciting couple just by chewing Pop It! Bubblegum. While I was editing I incorporated happy and fun music into the commercial to show even more of transition and plain folk. Also while editing I balanced the audio levels by making the voices louder than the music so you could hear the voices better.