This exploration goes into the development of a brand identity of a global city that is not well-known to tourism. My pick for this project is Marrakesh, Morocco. I did a large amount of research on the city through three different elements: geography, modern culture and tradition. After a series of mind maps, and sketches, I was able to synthesize them to get the logo design and mood boards, as you see below.

GEOGRAPHY CONCEPT

MODERN CULTURE CONCEPT

TRADITION CONCEPT