Toysmith developed a solution to last minute birthday favor shopping by providing Amazon-exclusive, Party in a SNAP! This "party in a box" provides themed, higher quality products, and provides bags for convenience. Designed in an extremely short turnaround time, the packaging portion of this brand aimed for a bold look, reminiscent of early 90s design. A single-ink box makes for a visually exciting presentation, with hidden details and messages as the box is opened.