taxim brand identity and UX UI design

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project description

Maform was assigned to design the brand identity and the iOS and Android mobile application user interfaces for taxim. The company of taxim was founded in 2018, Budapest and they developed the first fully Hungarian application based personal vehicle transport system.

design process

As taxim is a newly founded company, maform also designed the corporate identity, including logo, iconography designs and the application interfaces. This integrated design methodology helped maform making a complete brand identity package and has laid down the founding ideas for future designs for the client.

The project started with an intense research of both design and tech trends, followed by a workshop process to find unique design and innovative design solutions. The design process was continued with UX ideations of an easy-to-use user journey, navigation pattern studies and UI designs. The back-end and software development was done by evopro Innovation.

core values of the brand identity

concept

The fouding ideas of the user interface were visual simplicity, ease of use and a clear navigation pattern. With the use of a "moving card system", relevant information is always shown when needed.