Jessica Ciocca's profile

Product-heavy Website for B2B, Aerospace & Defense

My former boss became my client when he hired me to write this website. We had worked with this client together in 2005 when we worked together at an agency. He then opened his own shop and took this client with him. To make a long story short, forget it. This is a long story. Please bear with me.
 
I didn't know a lot about aerospace and defense. Ok, I knew nothing. But I wanted this project because I loved working with this team and I knew I just needed to wrap my head around this complicated subject. So I called a friend at Lockheed Martin and I paid him to sit with me for 8 solid hours and draw me pictures and talk to me like I was five. I told my client and he was impressed that I'd been so resourceful. He said, "Jess I just love how INDUSTRIOUS you are!!!"
 
Anyway, he clearly realized that I needed to talk to these engineers and product managers myself so he put me directly in touch with them. Needless to say, it was a lot of work to make it look this easy. I learned a lot and the client, Ensign Bickford Aerospace & Defense barely changed a word of my copy. Eighteen months later, this website was born. It's dense. It's full of product information. And I wrote it all. It may not be 'sexy' but I am proud of the work I've done here. It shows I can understand complex information and distill it into marketable material. 
Product-heavy Website for B2B, Aerospace & Defense
Published:

Product-heavy Website for B2B, Aerospace & Defense

This 18-month project involved in-depth interviews, research and writing for a product-heavy, highly technical website

Published: