This big biotech company was the first to market adult stem cell therapies. I created their tagline in 2006 that they still use today: "Smart medicine. Right now."
While at an agency, I worked with a team to create big-picture thinking to capture the immediacy and significance of this scientifically-driven company while still retaining their clinical edge.
Below is a brochure we created to illustrate how adult stem cells work in the body.
I wrote the copy and Art Director Fred Crisp designed it.
The website:
Their current website
