BRANDING PROPOSAL/I PORTICI DI TORINO
The brief required the creation of the logo and branding for Turin and its 12 km of arcades, so that these architectural elements can become distinctive of the Piedmontese capital. The logo is inspired by the shape of the arcades and by the perspective view that can be perceived by looking at them. This perception is summarized in its essential elements.The logo is then characterized by the inclusion of a meaningful symbol of Turin: the Mole Antonelliana
