Tang Yau Hoong's profile

Pearson: Rebranding Illustrations

PEARSON: REBRANDING ILLUSTRATIONS
Pearson, the world’s leading learning company, with revenues of £5 billion, and 40,000 employees in 80 countries worldwide began the transition from educational print publisher to digital and services-led learning business, and from corporate holding company to consumer-facing business. 

Working with Together, the lead creative agency, I created a series of conceptual illustrations using new bright and vibrant color palette. These creative, fun, and unique artwork are part of the overall brand refresh to help convey the company’s love of learning and connect in new and exciting ways with learners around the globe.

Illustrator Tang Yau Hoong  |  Creative & Art Direction Jodie Wightman and Becky Baldwin  |  Year: 2015-Present

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Let Learning Flourish

Continuous Learning Creates Career Progression

Digital Learning Shapes Our Future

Explore Your Best Self

Celebrating Success

Celebrate Diversity

Celebrate Experts And Thought Leaders

Find Your Best Self

Gift Of Knowledge

The Future Of Jobs

Graduation Celebration

Widening Horizons

Learning Globally

Roots For Future

Grow Your Knowledge

Reimagining Education

Learning Community

The Balance Of Hearts And Minds





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Pearson: Rebranding Illustrations
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Pearson: Rebranding Illustrations

Rebranding illustration for Pearson. Conceptual approach using minimalist, modern and surreal art. Creative input by Tang Yau Hoong

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