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Jatachi

Pràctica
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Behance.net
sticker Street Food Street Art spray typography identity asian ASIAN STREET FOOD Street Graffiti

Brand concept & identity for Jatachi, an Asian Street Food restaurant.

Inspired by the sticker art culture in graffiti, the logo works as a tag, marking massively and indiscriminately all the restaurant media and collaterals. 

This way, coming from a static element, we have generated a flexible identity system. Any object or support tagged by Jatachi automatically becomes part of the brand.

Interiorism: CO–A
Still life photography: Vidal Orga
Architecture photography: Pol Viladoms

sticker Street Food Street Art spray typography identity asian ASIAN STREET FOOD Street Graffiti
sticker Street Food Street Art spray typography identity asian ASIAN STREET FOOD Street Graffiti
Food menus are built from reused Asian magazines.
sticker Street Food Street Art spray typography identity asian ASIAN STREET FOOD Street Graffiti
sticker Street Food Street Art spray typography identity asian ASIAN STREET FOOD Street Graffiti
sticker Street Food Street Art spray typography identity asian ASIAN STREET FOOD Street Graffiti
Waiter uniforms are made by tagging ordinary Asian t-shirts.
sticker Street Food Street Art spray typography identity asian ASIAN STREET FOOD Street Graffiti
sticker Street Food Street Art spray typography identity asian ASIAN STREET FOOD Street Graffiti
sticker Street Food Street Art spray typography identity asian ASIAN STREET FOOD Street Graffiti
sticker Street Food Street Art spray typography identity asian ASIAN STREET FOOD Street Graffiti
sticker Street Food Street Art spray typography identity asian ASIAN STREET FOOD Street Graffiti
sticker Street Food Street Art spray typography identity asian ASIAN STREET FOOD Street Graffiti
sticker Street Food Street Art spray typography identity asian ASIAN STREET FOOD Street Graffiti
sticker Street Food Street Art spray typography identity asian ASIAN STREET FOOD Street Graffiti
Jatachi
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Pràctica's profile

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Pràctica's profile
Barcelona, Spain

Jatachi

Identity for Jatachi, an Asian Street Food restaurant. Inspired by the sticker art culture in graffiti, the logo works as a tag, marking massive Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives