SoHotel - A Branding Project
Identity guide for a social enterprise
SoHotel is a social enterprise that hopes to create job opportunities for orphans in Vietnam by providing for them the necessary skills to work in a hotel. This identity guide was a branding project that I did for them. It explains how the logo is being created, the reason for the choice of typefaces, the kerning between every single glyph as well as how to correctly apply the logo. This design project came with a stationery set that includes name card, letterheads and envelopes.
