"Eye like it" is a Russian brand of limited designer clothes and accessories.
All the clothes are produced in extremely limited quantities (3 items per each model), which guarantees total uniqueness of the wardrobe. Every item is made in a small workshop by hand and with special attention to quality and details.
The brand identity together with clothes is built on the aesthetics of minimalism being a continuation of the brand ideology. There is nothing extra in colors, graphics, and packaging; the design is pleasant to the eye.
Every purchase comes with a brand accessory (glasses with a logo) which will become a fancy add-on to every photo as well as a flyer with important information.
The website is laconic, convenient, and has many photos of models as well as a lookbook for every season.
It also has its’ zest in the form of non-standard navigation on the main page.
We have created a concept for photo shoots, that continued the logo idea, the models on all photos closed their eyes, which allowed to identify the brand without any problems.
fashion designer: irina morozova | graphic designer: artem sokol | web-development: brightside studio | photo: tatiana zhukhova | video: yuriy mashtakov, artem sokol | models: polina solodovnikova, maria prikolistova, daria mart, daria guryanova, jazz (the dog)
