Founded in 2014, 6IXSIDE became one of the influential brands within the city of Toronto, the company worked with alot of upcoming talent in the city to assist in organically growing on Instagram. Those efforts gained traction quickly through social media with influencer marketing, collaborative content curation and ecommerce sales. The collection started with simple black and white t-shirts with the symmetrical sleek logo design that could be used for a formal or casual setting.
After three years in operation the team behind the the brand decided to pause, recollect and reposition the overall feel, look and purpose to the company. Madesmpl was requested to take on the relaunch campaign for the fall of 2018 - a platform for the city that included community, culture, creatives and clothing. This included the aspects of media integrations, expansion with brand identity, targeted ad curation, new apparel designs and long term strategy.
Services:
Brand Strategy / Art Direction/Digital / Visual Identity / Communication Materials / Video
As the brand grew and the Toronto weather changed, the creators decide to expand into outerwear and seasonal collections. Sweaters, jackets, winter hats and on the opposite spectrum, tank tops, headwear and accessories. Launching with retailers in the city, the customer base grew and the brand awareness increased to a wider demographic outside of online shoppers.
