This last 2 weeks my amazing team and i have worked on this animation, promoting the new Disney movie: Oz the great and powerful.

The idea is to step into the boots of Oz, as he travels from the dusty, black & white world in Kansas all the way to the colourful, magical Land of Oz. This interactive, Australian media first 3D experience will immerse the user into the vibrant Land of Oz and take them on a thrill ride across our premium film entertainment & lifestyle sites showcasing the illusion, beauty and more from the ‘untold story’. The user’s (Oz’s) goal is to ultimately get to the Emerald City.

This campain is for Australia, and we made a version for boys and another version for girls.
We had to work with the approved graphics and animate them, each one of my team gave life to a specific scene, taking care of every little detail, we mimic as close as possible the movie animations, movements and keyart.
All this work was supervised and directed by the Associate Art Director: Jose Inigo, he is the responsable for the fantastic final result.
There was also so many other people involved in this project, designers, developers, the project manager, etc.  Kudos to all the team!!! .

We really liked the final result and specially when we received all the good feedback from the client, we couldnt be any more proud of it.

See the live project here:
http://ozthegreatandpowerful.craveonline.com/

First scene. User arrives to the site and the sites gets in a black hole which takes the user to the first part of the tour across the internet where different elements and characters of Oz appear on top of the website.

The frist scene - Male version

The frist scene - Female version

Dark forest scene 1

Dark Forest scene 2

 

Fairy scene

Witch scene