Brief
To develop and design an innovative/avant-garde packaging for specialty coffee.
Client
Delfina Coffee is a brand specialising in Indonesian single origin coffee.
Target Audience
Coffee drinkers who’s interesting in specialty coffee.
Single-Minded-Proposition (SMP)
The taste of Indonesia from east to west.
Idea
Majority of Indonesian coffee beans comes from plantations near volcanic areas, along with the different altitudes that affect the taste of the coffee beans, therefore, making it special. Delfina Coffee provides authentic coffee beans from none other than the origin itself.
Inspired by the volcanic mountain shape, Delfina Coffee comes with 3 drawers and 1 candle holder at the top, every drawer holds a different area of Indonesia single origin coffee. Whereas the candle holder serves as a decor. The higher the plantation, the higher the drawer will be.
Front panel.
Side view.
Top view
Sachets in drawer.
Sachets.
