Kraft Lunch Meat Promotion
This image is from a Kraft Luncheon Meat ad campaign. It originally ran on this background. When I was freelancing at
J. Walter Thompson in Chicago this image came across my desk. They were thinking about using it for a billboard but
wanted a different background.
Here is the result. In order for the sandwich to look correct on the yellow background, considerable color correction and replacement of ham and lettuce needed to happen to the right side of the sandwich.
McDonald's
This job was pretty straight forward. The McDonalds Regional Franchises were featuring a Quarter Pounder with Cheese promotion. Since they only had an image of a Double Quarter Pounder with Cheese I removed one of the patties and stitched it back together.
Kraft Cheese Nips Print Ad Image
This project involved taking the hero box from the left image and combining it with the foreground of the right image. The overall color of the crackers themselves was punched-up to appear hotter, the Kraft logo and the "Made with Real Cheese" icon were enlarges to be more prominent along with general clean-up.
