Dynamic Earth
Dynamic Earth, one of Edinburgh's leading visitor attractions, required an annual campaign refresh to attract visitors throughout the competitive summer period and beyond. A new visual style, blending typography and photography to showcase the excitement of the five keys areas of the attraction was created. This visual style was then rolled out across print, digital and radio throughout the year.
Alongside the main campaign, a vector style was also created to support the schools programme, engaging with teachers and pupils to visit Dynamic Earth for a range of educational activities.
Dynamic Earth is also used to stage lots of events throughout the year. An invite for their Christmas parties featuring bespoke typography was created maximising impact with metallic print and a holographic foil on a GFSmith pearlescent paper.
