In my role as Senior Graphic Designer in the Marketing Department at McGregor Socks I was tasked with refreshing the heritage brand Superstar. I was required to use the existing star logo and colours but was asked to modernize the typography and bring it inline with the rest of McGregor's sub-brands. I also introduced a new tagline and improved the product callouts. The relaunch of the brand was a success and the Superstar line of socks is a top-seller.
