Mais Ahmad's profile

Graduation Project: Self Branding for an Album

For my graduation project I composed a musical album and designed a brand identity. The name of my album "The Haze" represents my interaction with the dream state and consists of 11 songs conveying different events in dreams that I've experienced. 

You can listen to my album "The Haze" here:
https://soundcloud.com/maisiam/sets/the-haze
The logo for my name "Mais" is a play on the name with the maze symbol as well as the importance of this symbol that holds importance for me. A constant riddle of self-discovery, exploration, and effort.

The "solution" of this maze is used as a motif for the business cards -the golden path- which creates a seamless pattern when both sides are put next to each other.
The final album portrayed me and a fog of golden smoke that represents my dream state. The golden fog is continued to the back of the album as well as the inside.
In the left pocket of the album is the album flyer that has an artwork on the frontside with lyrics and song descriptions as well as credits; this can be hung as a poster.
I also designed 3 singles that were to be released before the album. 
An example of the merchandise; a tote bag with an illustration from the single; "Dancing Backwards".
You can listen to my album "The Haze" here:
https://soundcloud.com/maisiam/sets/the-haze

Thank you :^)


Graduation Project: Self Branding for an Album
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Graduation Project: Self Branding for an Album

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