The creative process that took place prior the production of the video involved detailed storyboarding, frame by frame I worked with my colleagues to develop interesting ways to illustrate the video script. Once we had a main theme, or metaphor for the video (balloons) we found a way to create a visual story using the script.

 

 

Once the storyboarding was finalised with 65+ illustrated frames, I went into the detailed design of all the vector illustrations needed to produce all the tweens, and graphics for the production of the video. This was an interesting process where all our hard work was slowly paying off as the digital illustrations gave a detailed view, frame by frame of what the video look like once brought to life.