Client: Advance Diabetic Shoes

Opportunity: Advance Diabetic Shoes is the largest supplier of diabetic shoes and orthotic inserts in the Mid-West. They have great relationships with several local clinics. I was employed to redesign the brochure that they place in these clinics. This brochure needed to give many facts about diabetic shoes, promote Advance Diabetic Shoes, and give contact information for local clinics.

Solution: I decided to create a design based on a vintage theme. The grand majority of the patients at Advance Diabetic Shoes are elderly. Therefore, I used vintage typefaces, colors, and patterns to create a brochure that is appealing, informational, and easy for the patients to connect with.

Results: The owner of Advance Diabetic Shoes loved the design and there have been many compliments from local clinics. Several patients are coming to their appointments with this brochure in hand.