Hollow was created by my wife and myself for AEPDX's Design Week Portland 2018 showcase. I created the score and animation that drive the holograms and directed the shoot. It was all done 100% in camera using a projector, a mirror, and lots of fog. The creative direction was inspired by the Gatorade GX shoot that I worked on with Mode Adjust. It's a style that I'd love to continue exploring in future pieces.

Here are some behind the scenes photos from the shoot, taken by Jordyn Battersby: