Topic: Fur for animal

Focus: Stop the fur trade

Tagline: Our skin matters

Purpose: Convince people that fur trade is bad and that there is no ethical way to skin an animal.

Target audience: Those who have brought or consider buying garments made from real fur.

Tone: Serious

I also created an anti-animal fur exhibition that shows the reality and facts of animal fur factory. For this exhibition, I design a gallery poster and brochure also the mock-up of how each section of the exhibition will be displayed. The brochure had a special fold from the ordinary one where before you open it will appear as a fur jacket and when you open the brochure, inside contains all the bloody fact that people should know.