Dr. Sandra McGill is a fellowship-trained plastic surgeon, certified by the Royal College of Surgeons of Canada. As one of the few female plastic surgeons in Montreal, her medical knowledge and surgical skills have established her as an expert in the field of cosmetic surgery specializing in breast, body and face. Recognized for her warm and caring approach, Dr. Sandra McGill accompanies her patients through every step of their surgical journey, providing an informed, intimate and safe environment. Dr. McGill is passionate about providing her patients with beautiful, harmonious and long-lasting results.

Our mission: redesign Dr. Sandra McGill's website with a new, efficient content structure that improves SEO, powered by a CMS that facilitates updates by Dr. McGill's team.

Beneficial collaboration with CBLOOM, who manages all the content, visuals and social media for Dr. Sandra McGill and who contributed their expertise by participating in the validation process (UX and mock-ups). CBLOOM offers digital communication and marketing solutions specifically tailored to the needs and objectives of small and medium-sized businesses.

The new website features Dr. McGill's services and promotes natural referencing (SEO). Built with a powerful CMS that simplifies content updates, its structure facilitates the search of information. The mobile version has been refined to make it more efficient. This B2C site strategically includes many call to action buttons (CTA) to encourage contact.

With our vast experience in the medical field (Clinique chirurgicale de Laval, Dr. Beaupré, SORAD, etc.), we have implemented a strategy that promotes effective navigation and referencing. The client testimonials, which are very important in this field, are featured on several pages of the site and there are also many before and after cases to demonstrate Dr. McGill's expertise.

From a design standpoint, the team worked with Dr. McGill's existing branding (the clinic already had its logo), while introducing a pink color to bring some warmth and a human touch to the existing color palette composed of blue and gray. Fonts were chosen in order to facilitate the reading of longer explanatory texts or to emphasize titles. Large photos on each page add a more humane feel to the website.