The brief was to ideate and conceptualise an experience to bring together experienced and inexperienced adventurers through Bivouac Outdoors. This research-based assignment explored the structures of brand identity, critically analysing how design can build an experiential, transformational & two-way relationship between a company and it's audience. The final output was the idea of the Bivouac Adventure App. An interactive digital experience which users may plot/ track their outdoor journeys, upload their experiences and photos to the app and thereby initiate conversations with other users and share their adventures with others in the hopes to encourage conversation between users in store.The overarching aim of this brief was to explore, research and understand how ideas of transformation, experience and dialogue inform service strategy and communication design.
