Group thesis winning project in IAAD June 2017/2018.
Jury: Giorgetto Giugiaro, Chris Bangle, Marco Lambri, Davide Cattaneo, Laura Milani.
Glowing: our vehicle should transmit happiness to the drivers and to the viewers
Freedom: our vehicle should be free to go anywhere in the city and outside the city.
Trust: the owner should totally count on our vehicle, in terms of stability, bad weather, protection etc.
Changeable: the vehicle should change its aspect in relationship with the owner.
Target layout of Piaggio Coccinella: between Piaggio Ape and Piaggio Vespa.
Changeability will be possibile with a modular rear part of the vehicle.
Warm protection + Italian inspiration + Bubble lightness + Lunar phases + Natural&company inspirations
Sketching research, the evolution of the Coccinella (Ladybug)
Initial proposal
Photoshop styling research
Ideas of modularity
Portofino
Pisa
Rome
Tight package we self-imposed to respect in order to stay between Ape and Vespa
Color and trim & cargo proposals
Tilting mechanism
Also in the Coccinella Sport version
Detail of the tilting mechanism and the electric plug on both sides
God is in the details
Hybrid interior: half car half scooter
WARNING: a lot of Italianity is following. Not for weak hearts.
Thank you for your attention and throw a LIKE if you want Coccinellas on the streets :)
