Paddock Club.
An app that gave Mumm champagne's audience access to the most anticipated events, exclusive experiences and unique redeemable rewards.
Each tier is unlocked through different goals, including event attendance, product sales and referrals.
The audience unlocks new tiers and rewards by attending events, buying product and referring friends, eventually reaching Black Status and claiming the ultimate reward - all-inclusive VIP tickets to the Paddock Club event at The Sun Met celebrated with Mumm.
