Publicis Cairo
Creative Team
Senior Art Director Ayman Anwar
Senior Graphic Designer Mohamed Abd Al Bar
Copy Writer Salma Ezz
Senior Graphic Designer Mohamed Abd Al Bar
Copy Writer Salma Ezz
Account Supervisor Salma El-Bashary
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Brief
LAUNCH MAGGI MIXES
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PLATFORM
جددي
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INSIGHT
THE RIGHT MIX OF INGREDIENTS EITHER MAKES OR BREAKS THE SUCCESS OF THE DISH.
التتبيلـة الصـح سـبب نجاح أي أكلة
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Creative
THE RIGHT SEASONING MAKES YOUR FOOD TALK.
التتبيلـة بتنطـق أي أكلة
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OUR HEROES IN THE COPIES ARE THE INGREDIENTS OF EACH RECIPE.
IN EACH COPY WE FEATURE OUR HEROES (THE INGREDIENTS OF EACH DISH); WITNESSING THE UPGRADE IN THE TASTE AND SMELL OF THE DISH.
A MAKEOVER THAT CAUGHT EVERYONE’S ATTENTION; THANKS TO THE REMARKABLE EXISTENCE AND ADDITION OF OUR MAGGI MIXES.
A MAKEOVER THAT CAUGHT EVERYONE’S ATTENTION; THANKS TO THE REMARKABLE EXISTENCE AND ADDITION OF OUR MAGGI MIXES.
WE’VE ESTABLISHED A CHARACTER FOR EACH INGREDIENT TO ALLOW OUR COPIES TO HAVE THAT LIGHT DRAMA SEASONED WITH A FRESH SENSE OF HUMOUR CRAFTED IN A WAY THAT MAKES IT RELATABLE AND REAL TO THE AUDIENCE.
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