smart car "The Poop Tweet"

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Cannes Lions Short List - Viral
Mashable "Mashies" Finalist - Best Real-Time Marketing
Art Directors Club - Merit Recognition
Clio Awards Shortlist - Digital/Mobile
Webby Awards Honoree - Viral Marketing
Webby Awards Honoree - Native Advertising

In the universe of Twitter, smart was taking some serious sh*t. So, we responded in the only way we knew how: with a little humor, some number crunching and a hell of a lot of poop. The results? A tweet that went viral, a major increase in fans and the respect of haters from around the globe.

Credits
Art Director: Spencer Hansen
Designer: Hannah Yu
Copywriter: Suyin Sleeman, Dan Brill