Mobile Brew Crew
Corporate Identity
Mobile Brew Crew is a mobile "Coffee Shop" in a panel van. The brief for the design stated that the design should portrait a clean and simple, direct and no-nonsense image. The truck drives from office parks to other office buildings and parks in each location for a specific period of time. It offers a basic variety of coffees and other hot and cold beverages. Part of the offerings includes basic food and snacks, such as sandwiches and biscuits. The colour palette was decided on to add instant recognisability and association to coffee. The teaspoons/coffee bean element was designed and incorporated to create a clear distinction from alcoholic suppliers.
Corporate Identity
Mobile Brew Crew is a mobile "Coffee Shop" in a panel van. The brief for the design stated that the design should portrait a clean and simple, direct and no-nonsense image. The truck drives from office parks to other office buildings and parks in each location for a specific period of time. It offers a basic variety of coffees and other hot and cold beverages. Part of the offerings includes basic food and snacks, such as sandwiches and biscuits. The colour palette was decided on to add instant recognisability and association to coffee. The teaspoons/coffee bean element was designed and incorporated to create a clear distinction from alcoholic suppliers.
